Möst Fotografie: moving off Webflow without losing visibility

Moving a photography studio website off Webflow onto its own hosting, with a new design and without losing visibility in search. 22 pages, pure static: no build on the server, no Node, no database.

Before and after

Möst Fotografie, Before and after
On the left the previous website, on the right the current one. Both captured at the same window width, with the cookie bar removed.

What was done

  • Search Console set up before the move and verified by DNS-TXT, not afterwards: that is the only way to see which addresses Google currently holds. Do it later and there is nothing to compare against
  • Canonical form fixed as no-www; the old www address redirects permanently with a 301 so existing backlinks and directory entries stay valid
  • Written down explicitly: the certificate must cover both names. Otherwise the visitor sees the warning before the redirect can fire
  • Domain replaced across the markup, 166 occurrences in 12 files: canonical, og:url, og:image, JSON-LD, sitemap, robots.txt
  • Every image converted to WebP, 736 files
  • A 404 page built in the site design, using absolute paths because it is served under deep URLs too
  • Cookie bar on Klaro, remaining legal points in a checklist of their own

Result

  • 22 pages, 736 images, served with no build and no database
  • Handover to DevOps written step by step, with a redirect table and the order of operations
  • Kept separately: questions for the client and a briefing note on how prices must be stated

Stack: HTML, CSS, JavaScript with no dependencies, Klaro, WebP, Docker, Strato, Search Console

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